Great success at the ArabHealth
Last January 23-26, Vircell attended with great success the Arab Health – MedLab 2012 Exhibition, held in Dubai (U.A.E.), in the International Convention & Exhibition Centre.
After several years without taking part in this event, Vircell decided to exhibit again to celebrate its 20th anniversary, present its latest products and personally meet with a highly targeted audience in the diagnostic field. The experience was really rewarding for the company and we are very satisfied with the results.
During the 4 days that the event lasted, we enjoyed a constant flow of visitors in our booth: current distributors, end-users and prospects showed high interest in our whole range of products; special attention was given to Vircell’s Speed-oligo® Mycobacteria kit and to the PCR Controls line. Such activity is closely related to the really promising future that Vircell has in the region.
Considering the success of this edition, Arab Health – MedLab will certainly become an unmissable event within our annual international promotion program together with Medica, AACC and many other events.