On February 5, at The H Hotel in Dubai, Vircell held its annual meeting of distributors in the Middle East region, coinciding with Medlab 2023. The event has been a great opportunity to update the strategy and share experiences among our partners. Special thanks to our distributor in the UAE, Biorus, and to the speakers at the talks: Dalal Al Shemali (Innomedics), Ahmad Mur (Abdulla Fouad Medical Services) and Aydin Yay (Pera Medikal).
VIRCELL's strategy after these pandemic years was presented, with special emphasis on our star product Aspergillus Galactomannan Ag Virclia® Monotest.
As-is and to-be market success stories and opinions were exchanged at the meeting too. The conference culminated in giving awards to our outstanding partners.
Seeing each other face to face again and sharing this time together has been very emotional and has further strengthened the relationship with our business partners to continue successfully developing our business in the Middle East.
Hope to see you all next year!